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A First Look At The 2014 Retro Monster Cereal Boxes With Cut-out Masks! Plus, DC Comics Joins In The Fun!

While our annual "Two Months of Halloween" celebration doesn't officially begin until September 1st, I have some news that just can't wait another 25 days. We all know that last year was an absolute dream come true for Monster Cereal fanatics, what with General Mills finally bringing back Fruity Yummy Mummy and Fruit Brute in addition to retro boxes from the 70s. While it unfortunately appears that we won't be seeing Mummy and Brute this year, there is some good news: I'm happy to unveil the complete set of retro Monster Cereal boxes for the 2014 Halloween season!

Monster cereal boxes in retro packaging with cut-out masks on the back will be available exclusively at Target stores this 2014 Halloween season!
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General Mills is bringing back the exclusive retro boxes to Target once again, and while they couldn't possibly top last year's news, they're still doing some great fan service here. For starters, these aren't the same mid-seventies retro box designs from last year; they went with the 1979-1980 versions instead, which showcase the monsters pouring milk on their respective cereals. In addition to the alternate retro designs, they've added vintage style cut-out masks to the back of your favorite Monster Cereal boxes. Granted, most collectors won't want to damage their boxes, so I suggest you pick up an extra set so you can cut out the masks and still have some pristine boxes to hold onto. I'm honestly surprised to see the exclusive retro boxes again this year, as I figured they were gonna be a one-time opportunity, so that combined with the fact that they didn't just release the same designs again puts a big smile on my mug, and I can't wait to get my hands on 'em.

Also, in case you haven't heard already, General Mills surprised everyone today by announcing they've teamed up with artists DC Comics to create a brand new set of boxes for the 2014 Halloween season, and guess who has an early look at the complete designs? Behold!

General Mills has teamed up DC Comics to have their artists (Jim Lee, Dave Johnson, & Terry and Rachel Dodson) create three new Monster Cereal box designs and comics for the 2014 Halloween season!
[click to enlarge]

DC Comics artists Jim Lee, Dave Johnson, & Terry and Rachel Dodson have each created slick new box art for the Monster Cereals this season, and they also had Brent Schoonover draw some individual comic strips on the back of each box! While I'll always prefer the original retro boxes, as they tug at my nostalgic heartstrings, I'm digging the new designs and think this could be a start of a wonderful new trend. For too many years, we've seen cereal companies re-release the same box designs every season; so I'm really hoping we see a new set of artists from all walks of life working on modern box designs every year from here on out.

Now you all know I'm a huuuuge fan of Boo Berry cereal, but of the DC designs, I gotta go with the Frankenberry design by Dave Johnson as the pick of the litter. Aside from the wonderfully clunky mechanics embedded in his head, I love that he actually has strawberries painted onto his nails. It's the little details that matter most. That said, I enjoyed the comic strip on back of Boo Berry's box the most, as it had the best monster-themed jokes of the bunch.

It may not be grave-shattering as the 2013 announcements, but we have a great set of Monster Cereals for Halloween this year. I for one am thankful that we're now living in a time where we actually get multiple box designs to choose from and they're far easier to track down than they were about 15 years ago. There was a time when I was getting thousands of people to email General Mills just to convince them to make the Monster Cereals more available to the public. Nowadays, it's no problem having them haunt our Halloween breakfasts. Here's hoping General Mills will continue the trend of of new box designs in 2015... but even more importantly, I'm still holding onto the hope that they'll finally introduce a NEW monster to join their cereal family.

Come on, Big G! Make it happen in 2015!

Now it's your turn. What do you think of the 2014 Monster Cereal boxes and which is your favorite design? What do you think General Mills should create as a new cereal monster mascot? Drop a comment below and lemme know!



ColdFusion (Guest) on 08/06/2014 3:40 pm

Stores near me had better have them in stock this time!!!


Manny (Guest) on 08/06/2014 4:20 pm

Why does Frankenberry have an ass for a head?

User avatar

WhiteRoseBrian on 08/06/2014 4:39 pm

I have some ideas for a mascot.

Fishy Cinnamon (A sparkly cinnamon-sugar fishman)

Vanilla Dead (A gang of white vanilla zombies)

Queen Minty of Mars (A green mint Giger-style queen alien)

User avatar

WhiteRoseBrian on 08/06/2014 4:44 pm

P.S. Where are Yummy Mummy or Frute Brute? I can especially see Greg Capullo drawing the latter.

User avatar

All Hail Duke on 08/06/2014 8:21 pm

a lemon lime gillman flavored cereal, i guess could work as a limited thing


Aaron der Schaedel (Guest) on 08/06/2014 8:25 pm

Brute and Mummy aren't going to be around for this, year, I fear.


Chucky (Guest) on 08/07/2014 6:44 am

Yeah, where is Frute Brute?

User avatar

A-bomb on 08/08/2014 5:17 am

I really like the new monster designs. If they make a new monster mascot I think it should be based on Godzilla. Come on, the company is called "Big G"!


J (Guest) on 08/10/2014 12:25 am

i would do those mask on the box but i suck at cutting things out and i know i will end up ruining those things


kev (Guest) on 08/13/2014 9:24 am

How bout...

Dr. Appyl and Mr. Cyder (Apple Jacks kinda flavor)
Bride of Frankenberry (raspberry flavored cereal)
Phruity Phantom
Hunchberry (or Crunchback)
Creature Crunch


Poop on A Stick (Guest) on 08/14/2014 7:39 pm

Yay! Last year I bought 5 boxes of Frute Brute and 8 boxes of Fruity Yummy Mummy. FB lasted longer than FYM due to my preference for FYM's flavor.

For some reason I remember FB tasting better when I was a kid, but maybe it's because I NEVER got to enjoy both FB and FYM at the same time to compare. That being said, I'm upset that FYM will not be available this year. Thanks for the post.


Nammen Klammen (Guest) on 08/15/2014 2:23 am

I want the invisible man as a character, like that one hoaxed cereal box.


choconado (Guest) on 08/19/2014 12:12 pm

I too am wanting a Bride of Frankenberry cereal. Maybe with "electric" flavor of cinnamon or something?

Also, A-bomb: Godzilla did shill for Big G back in the 80's with Honey Nut Cheerios already, so I totally agree that he would be a natural:


Tsuki (Guest) on 08/19/2014 9:41 pm

Can we have Halloween Town theme (Nightmare Before Christmas's theme)


Matt Strawbridge (Guest) on 08/25/2014 6:22 pm

A real shame they aren't doing Fruit Brute and Yummy Mummy again this year.

User avatar

Starkzilla on 08/28/2014 8:27 pm

Add in another person sad to see a lack of Frute Brute this year. It's difficult enough to find any werewolf-related stuff as is around Halloween.


Burke (Guest) on 09/15/2014 10:57 pm

I don't see the "CUT OUT MASK" on the back of the cereal, am I overlooking something? Awesome work fave website for Halloween and keep up the brilliance!!

User avatar

-RoG- on 09/16/2014 1:20 pm

Burke - The cut-out masks are only on the back of the retro cereal boxes. If you got the modern ones, then you'll see a comic strip on the back of them instead.

Oddly enough, some Target stores are ALSO carrying the original retro Count Chocola boxes that we saw released in 2013, and those don't have any of the cut-out masks. I've only seen this with Chocula though, and not Boo Berry or Franken Berry. Weird!

User avatar

sewnupsmile on 09/24/2014 1:59 pm

Yea, I Deff like the idea of using The Creature from the Black Lagoon as another monster, and like a minty green flavor. Perhaps another good one would be a Pumpkin Head/Sam Hain type Spook, I guess it could be like a Mallo-Creme or Pumpkin Spice flavor?

User avatar

sewnupsmile on 09/24/2014 2:01 pm

With Orange marsh mellows and orange/yellow cereal pieces.

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