What’s your favorite car insurance gimmick? The talking gecko? The gruff cowboy? What makes you feel the most automotive safety?
I like the new one from Mercury (
www.mercurytheory.com). If you haven’t seen it they are making the claim that the owners of Mercury are from Mercury and they’ve got all the corroborative evidence including a 10X magnification of burnt toast (check out the slides) that proves everything. Makes me chuckle.