[Sethomas]

A few days ago I observed that if an American upstart company began selling British-style tea, given American marketing habits they'd probably be most successful with a name like "Pompous English Twit" that would include a guy with bad teeth in a tuxedo on the box. It then clicked in that, for at least the naming convention, "Twinnings" has much the same effect for mental image and product association in the American mind.