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Aug 10th, 2012, 10:20 PM
Correction:
They've only got shitty writers and directors and their disposal but they want to make some money. The solution of course is to trick the audience into thinking the film will be good by adding a popular franchise name to it.
Basically every big budget film released since 2000 has followed this model. There is no need to invest the time and money on a good plot and a good director when you have names like "Transformers" "Batman" and "Nightmare on Elm Street" to throw around.
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