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Old Feb 11th, 2003, 01:48 PM       
Here, I registered an account so I could copy-paste it for ya:


DVD IS A LAUGHING MATTER FOR COMEDY CENTRAL
Insomniac begins biggest DVD push for popular cable network.
By Laurence Lerman 2/7/2003

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FEB. 7 | NEW YORK--Comedy Central is getting serious about the DVD business, putting together its most ambitious slate of releases starting with Best of Insomniac With Dave Attell Uncensored, now in stores.

Also on tap for release is series compilations of Primetime Glick, Strangers With Candy and Crank Yankers and a collection of stand-up performances under the "Comedy Central Presents" banner.

With Attell providing stand-up, Comedy Central held a party this week at the Gramercy Comedy Club that acted as an unofficial launch party for the channel's new distribution arrangement for its upcoming line of DVD titles.

Comedy Central Home Video has been in existence since 1998, primarily releasing installments of South Park and Politically Incorrect through a distribution deal with Warner Home Video and Rhino Home Video.

However, with the release of Jim Breuer: Hardcore DVD last fall, Comedy Central kicked off a distribution deal with Alternative Distribution Alliance, a division of Warner.

Joe Lyons, director of new business development for Comedy Central, describes the agreement as "a more or less straight distribution deal" wherein ADA covers retail marketing and sales and Comedy Central oversees package design and content, including bonus materials. The agreement also stipulates that Warner has a first-look option to distribute the release of any title that airs on Comedy Central, an option it continues to exercise with the South Park series.

Comedy Central will release the titles on DVD only. Best of Insomniac has an SRP of $14.99.

Lyons said Comedy Central will schedule releases to tie in with a series. The Best of Primetime Glick DVD, for example, is scheduled for May, when the series begins its third season.

The only season of the network's satirical look at the U.S. president, That's My Bush, is tentatively set to be released in early 2004, an obvious tie-in since it's a national election year.

"We're trying to encourage and work with retail as much as we can with this kind of coordination," said Lyons. "We can create a very nice shelf for them."

The Comedy Central original movie Porn 'n' Chicken is also coming to DVD. Executives said there are no plans to release The Daily Show on DVD.
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