I expect the month of September will have nothing but a blitz of adds on TV. But I wasn't even aware of just how excited I am for this game, I shrugged off all the "pre-substantial trailer" rumors and buzz because the Hype for halo2 almost killed it for me when I played through a half finished campaign and a stellar multilayer. But since the beta I've been fucking nuts about this.
For those of you not in the know.
http://www.youtube.com/watch?v=UbXWE...elated&search=