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Antagonistic Tyrannosaur
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Join Date: Aug 2000
Location: The Abstruse Caboose
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Apr 11th, 2008, 01:26 PM
A few days ago I observed that if an American upstart company began selling British-style tea, given American marketing habits they'd probably be most successful with a name like "Pompous English Twit" that would include a guy with bad teeth in a tuxedo on the box. It then clicked in that, for at least the naming convention, "Twinnings" has much the same effect for mental image and product association in the American mind.
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SETH ME IMPRIMI FECIT
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