I'm sure Rog's right, but I would love to hear a pitch to the boss for this thing.
Pitchman: "Ok Boss, you're gonna love this!" Boss: "I'm listening."
Pitchman: "We take the cartoon man from that dragon show the kids love." Boss: "Ok."
Pitchman: "And we put a phone in his chest!" Boss: "What?!"
Pitchman: "Wait, and we also put in a flashlight that you control with his arm!" Boss: "So, you want to make a toy telephone for boys?"
Pitchman: "We can put makeup on him so it's for girls too!" Boss: "You're fired. How did you even get in here?"
Pitchman: "Nighttime a bankable actor." Boss: "It's a brilliant idea! Let's do it! 
"