Season tickets sold out within a few minutes of going on sale to the general public. The presale for existing season ticket holders from our AHL team went on for three days and sold 7100 of the available 13,000 tickets. The official sell-out time is 17 minutes, but I know a lot of people who had the website tell them that nothing was available within 5 minutes of the tickets going on sale.
I worked it out with a few friends to all try different numbers of seats in different sections, and I was the only one able to get any because I'm really good at the Internet.
I'd love to see the NHL make a bunch of the southern teams do a ticket drive like this one.