Adult happy meals

[kilmie polanski]

McDonald's to Launch Adult Happy Meals
Wed Sep 17,12:58 PM ET Add Business - AP to My Yahoo!



CHICAGO - McDonald's Corp. has enlisted the aid of Oprah Winfrey's personal trainer Bob Greene to promote an adult version of the Happy Meal, the fast-food giant's latest effort to offer healthier products.


Instead of Happy Meal standards like a burger and a toy, the new Go Active meal will include a salad, an exercise booklet and a pedometer meant to encourage walking.


Fitness guru BGreene has agreed to help promote the Go Active Meal, which is being test-marketed at 150 McDonald's restaurants in Indiana.


McDonald's and other fast-food chains have tried to offer healthier fare that will still temp tastebuds as the fat and calorie content of their core products has come under scrutiny. Burger King, the No. 2 hamburger chain, planned to launch a new line of low-fat, baguette-style chicken sandwiches on Thursday.


Two weeks ago, a federal judge in New York dismissed an obesity lawsuit against McDonald's that alleged it had been hiding the health risks of eating its popular Big Macs and Chicken McNuggets. It was the second time this year that U.S. District Judge Robert Sweet threw out a class-action lawsuit that blamed McDonald's for making people fat.


Greene, who can't remember the last time he visited a McDonald's restaurant, said consumers had to take "personal responsibility" for the choices they make when it comes to consuming food. He will also consult on new menu items for the Oak Brook, Ill.-based company, which also announced a new taco version of its premium salads on Tuesday.


McDonald's has a "long, long way to go" to solidify a reputation for promoting healthy foods, said Bob Goldin, an analyst at Chicago-based food consultancy Technomic. But Goldin was willing to give the company credit for trying.


"McDonald's sees some major trends, and the company is trying to be responsive," Goldin said. "Whether these initiatives will actually move the needle (to boost sales), I don't know."

[Dole]

I think it would be more effective if they printed a message on the inside of the sheet they wrap the burgers in: 'What, another one?? Weren't you here yesterday? When is the last time you actually cooked for yourself? You fat bastard, I have absolutely no sympathy for you. -Love, Ronald McDonald'.

[El Blanco]

It comes with large fries, right?

[Bennett]

Dole,

for a while, the Wendy's around me would say, "see you tomorrow" when you picked up food at the drive thru. At first I was like, what the fuck? I come here often, but not every fucking day!!! I talked to some other people who said the same thing happened to them... I don't know if that's their new marketing strategy, but I would think it backfired, because it makes you feel like some kind of Wendysdependentfreak.

[FS]

Each McDonald's should have a giant portrait of Oprah printed on its doors, with a text balloon that says "BUT I'M FAT AND RICH".

I don't know why. They just should.

[El Blanco]

I thought they already di.............oh wait. thats just Grimace.

And are the salads going to be deep fried?

[kellychaos]

Originally Posted by Bennett

... I don't know if that's their new marketing strategy, but I would think it backfired, because it makes you feel like some kind of Wendysdependentfreak.

I'm thinkin' that's exactly what it is. Remember all the hype about some people taking McD's to court over their weight problems. McD's won their case, thank God, but it still took a hit publicity-wise. Shortly after, they came out with the salads and other new diet stuff. This new development really doesn't suprise me.

[AChimp]

@ Dole